| Generation X | Generation Y | Generation Z |
| 1965-79 | 1980-97 | our rug-rats born since 1998 |
| Brought up by a bunch of would-be hippies, they swung the other way and tended to a more detached view of the world. | These are today's teens and 20s. Among them is a recklessness that has caused all the King Street and 2am lock-out troubles. | They have entered a world of information overload, bombarded day and night. |
Their influences were MTV, small families, AIDS and higher education than their parents. Sex had been liberated by the sexual revolution and they were not inclined to commitment. | If you think they come from another planet, you're right. Computers were mother's milk, the internet opened up the world, mobile phones and SMS can pull them into temporary groups. | Family is a loose definition to them - so many of their school friends come from single or same-sex families. The parents are older and comfortably affluent, but with big financial commitments. |
| So only now are we seeing them start to marry, in their 30s and far later than any generation before them. Many have only recently left home. | So a few text messages can cause a rave party of thousands to mushroom - or a riot to ignite | Everybody rushes to work and school in the morning and home at night. |
It can also cause viral marketing to blaze around the world in hours. | The family works as a unit and relates on an adult level. It's like no one has time or space for a childhood. | |
Living at home, Gen Y'ers get to keep any money they make and spend it on what they want. | ||
Reference:
http://indigosociety.com/showthread.php?20435-Generation-X-Y-Z
